Indulge in the Firme Clay Pomade for effortless styling that adds texture, definition, and a strong hold without leaving hair dry or stiff. The luxurious matte formula effortlessly sculpts hair into place while providing enough hold for fine or short to medium length hair. To achieve the perfect style, begin with dry hair and apply a fingernail-sized amount of pomade into your hands, warming it between your palms to activate its thick formula. Concentrate on the ends first, then work towards the roots, evenly distributing the product throughout your hair. For extra hold, repeat as needed and use your fingers to comb, tousle, or twist your hair into place. For a sophisticated finish, use a comb to polish your look.